I found this little nugget in the “IowaBiz: Small Business Big Ideas” blog:
- Surprise your audience. Do something they don’t expect.
- Make sure it is relevant. Funny for funny’s sake doesn’t sell more product. Remember your end game.
- No inside jokes. Everyone should get it.
- Different medium = different funny. You can be more esoteric in print ads because your audience has time to figure it out. Outdoor — they have about 5 seconds, so get to it quick.
- Clever funny always wins over mock someone funny.
Read the whole post here.